Companies tend to focus on their needs---their business goals and objectives rather than their users needs. The end result is usually a Web site that meets their needs but not the people who are visiting it.
An effective Web site:
- Allows customers (users) to achieve their goals
- Has a high conversion rate
- Meets business objectives
- Delivers a positive brand image
An efficient Web site:
- Provides answers quickly
- Follows a logical sequence
- Uses resources wisely
- Requires less time management
My Web specialty--finding the sweet spot.
Maintaining an even balance of your company's needs, user's needs, and your technical needs by evaluating your existing Web site and determining how it can be improved. This may include determining how to build out and organize your Web site or even tweaking your existing Web site.
In order to create a user-friendly Web site, you must think about who you are communicating with. Understanding your audience is critical.
A satisfied user:
- Achieves their goal
- Enjoys their experience
- Tells others
- Comes back to your Web site
- Embraces the community
