EXPERIENCE
352 Media Group Oct 2008 - Feb 2009
Technical Writer/User Experience Specialist
• Improved user experiences through market research & audience analysis
• Developed information architecture such as functional project plans
• Provided usability, branding, navigation, & Web marketing consultation
• Authored search engine friendly Web copy
352 Media Group Feb 2006 - Feb 2009
Project Manager
• Simultaneously managed multiple Web development & CD/DVD projects
• Allocated & scheduled development resources
• Directed Web host video shoots
• Completed QAR implementing best Web practice
• Authored technical documentation & provided project demos
Ben & Jerry’s Homemade Ice Cream Feb 2005 - Jan 2006
Marketing Director
• Doubled annual sales through marketing & advertising
• Organized & managed Benefit Nights
• Designed print advertisements, fliers, & signage
• Allocated donations to non-profit organizations
• Established partnerships with Alachua Country Humane Society,
Children’s Miracle Network, & Safe Kids Coalition
The Independent Florida Alligator Sept 2004 - Dec 2004
Advertising Account Executive
• Compiled and implemented advertising contracts
• Created spec advertisements
• Maintained client relationships & expanded client base with cold calls
• Completed insertion orders, semester contracts & initial layouts
EDUCATION
University of Florida
College of Journalism and Communications Dec 2005
Bachelors of Science in Advertising
SKILLS
• Information Architecture (wireframes, site maps, process flows, usability)
• Web Copywriting
• Project Management
• User Experience
ACTIVITIES
Gainesville Advertising Federation June 2006 - Feb 2009
ADDY Committee Member
Radiant Transitions School of Yoga Feb 2006 - Oct 2008
200 Hour Registered Yoga Teacher
Morgan Whaley Memorial Golf Tournament Sept 2006 - April 2007
Event Coordinator/Director
