Hi, I’m Raina. 👋

With over 14 years of experience in leading brand strategy, design, ABM, content, and digital marketing, I’m a results-driven Senior Creative Director focused on innovation and growth. I specialize in building and scaling in-house creative teams to deliver seamless omnichannel experiences that elevate branding, drive revenue, and achieve measurable impact.

As a leader, I cultivate resilient and empathetic team cultures, committed to advancing both individual and collective success.

Career Highlights:

• Global Brand Refresh: Orchestrated a comprehensive update across digital platforms, managing 1,700+ assets, including website redesigns and microsite creation, to support acquisition and accelerate pipeline growth.

• Go-to-Market Strategies: Developed impactful strategies for global SaaS companies, enhancing brand awareness, customer adoption, and pipeline acceleration.

• Rebrand & Experience Design: Spearheaded a global rebrand and experience design transformation for a Fortune 500 company, improving buyer journeys and delivering significant business results.

Areas of Expertise: Creative Strategy, Design Operations, Visual Storytelling, Brand Strategy, Digital Marketing, Content Strategy, ABM, Team Leadership, Sales Enablement, Social Media Management, UX Design, and more.

Recent Clients: PwC, UPS, Coca-Cola Europacific Partners, WestRock, GSK, NatWest, Jaguar Land Rover, Procter & Gamble, Nike, FedEx, Tesco, Facebook, Apple, Netflix, Nordstrom, Airbnb, Twitter, Google, COTY, Viacom, DaVita, Goldman Sachs, Genentech, Novartis, Equinix, Raymond James, Cigna, Roche, MicroFocus, McKinsey, Sanofi, Samsung.

Outside of work, I enjoy exploring new adventures with my family and lively mini Aussie, catching waves as a dedicated surfer, and teaching yoga to find balance and inspiration.

Let’s connect and explore how we can drive transformative change and create impactful customer experiences.